Top 5 Social Apps on Android in Brazil - Q1 2024

In Q1 2024, the leading social apps on the Android platform in Brazil exhibited varied performance across weekly downloads, revenue, and active users. Here’s a breakdown of how each app fared during this period, based on data from Sensor Tower.

Instagram saw a steady flow of weekly downloads, peaking at 782K in the first week of January before stabilizing around 600K towards the end of the quarter. Weekly revenue for the app fluctuated, reaching a high point of approximately $84K in the last week of February. Active user numbers remained robust, with minor fluctuations, averaging around 60M throughout the quarter.

TikTok demonstrated consistent weekly revenue growth, peaking at around $140K in mid-February. Download numbers experienced a gradual decline from 569K in the first week of January to 405K by the end of March. The app maintained a strong active user base, averaging close to 49M users weekly.

Threads had notable download activity, with a significant spike to 548K in the week of February 19. Active user numbers also surged during this period, reaching 6.9M. Despite no revenue generation, Threads maintained a steady presence with active users averaging around 5M.

Instagram Lite exhibited consistent download growth, peaking at 462K in the week of February 19. Active users showed a steady increase, averaging around 650K by the end of the quarter.

TikTok Lite - Save Data experienced fluctuating download numbers, with a peak of 376K in mid-February. Revenue, although minimal, showed a gradual increase, reaching $119 by mid-March. The app maintained a strong active user base, peaking at 11.4M users in the last week of March.

For more detailed insights and data, visit Sensor Tower.